Yes. DJI is a Chinese company, headquartered in Shenzhen, China. It started as a single small office in 2006 and describes itself as privately owned and operated. Its products are designed in China, and the company named on DJI's user manuals is SZ DJI Technology Co., Ltd., with an address in Shenzhen's Nanshan District. DJI also has offices in the United States, Germany, the Netherlands, Japan, South Korea and other locations.
Is DJI Japanese?
No. The name and the clean product design lead some people to guess Japan, but DJI is Chinese. It has an office in Japan, as it does in several other countries.
What does DJI stand for?
DJI is short for Da-Jiang Innovations, from the company's Chinese name. It uses "DJI" as its brand worldwide.
Is DJI Hasselblad?
No, they're different companies. Hasselblad is a Swedish camera brand known for medium-format cameras. The two work together: DJI's top camera drones, including the Mavic 4 Pro, Mavic 3 Pro and Mavic 3 Classic, carry a Hasselblad-branded main camera, and DJI's spec sheets call it the "Hasselblad Camera." Smaller drones like the Mini and Air series use DJI-branded cameras.
Is Jabra DJI?
No. Jabra is a separate headset and earbud brand with no connection to DJI. DJI's audio products are the DJI Mic series of wireless microphones. See the DJI Mic 2.
Where are DJI drones made?
DJI designs and largely builds its products in China, close to its Shenzhen base and suppliers. The label on the box shows the country of origin for your unit. In the US, DJI drones are imported, which is why tariffs and US trade policy affect prices and stock. Since September 3, 2026, imported drones carry a Section 232 tariff. See why are DJI drones out of stock.
Why it matters in the US
US national security concerns about foreign-made drones, and DJI in particular, are why DJI faces restrictions here. In December 2025 the FCC added foreign-made drones, including DJI, to its Covered List, so new models can't get FCC authorization. Models authorized before that remain legal to buy, own and fly, and they keep getting updates. Read is DJI banned in the US and is DJI safe for the data security side.
Buying DJI in the US
We're an Authorized DJI Dealer, so our drones are US-market units with US support. Popular picks include the Mini 4 Pro and Air 3S. See where to buy DJI drones or use our drone finder.
Related guides
- Discontinued DJI drones: Phantom, Spark, Inspire and their support status
- DJI O4 video transmission explained: range, latency and frequencies
- Do DJI drones have interchangeable lenses? Wide-angle and tele options
- Drone camera sensor sizes compared: Mini 4 Pro vs Air 3S vs Mavic 4 Pro
- How far can a drone fly from the controller?
- How long can a drone fly? Flight times by model
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